Englewood, CO, April 11, 2022.- DishLATINO, a leading pay television provider serving the Hispanic community in the United States, announced today the launch of its Sweepstakes “El Chavo Filter” on Instagram. As part of its “Latino Like You” campaign, fans of El Chavo del Ocho and Eugenio Derbez can take selfies on Instagram using preprogrammed emoji expressions that can be used for unique selfies with the beloved icons.
By using the front (or selfie) camera on the phone, users can select the DishLATINO filter and the two famous actors will join in the selfie view. When users make the facial expression of a certain emoji, El Chavo and Derbez will match that expression.
“After launching our TV commercial ‘Icons,’ many fans of El Chavo expressed their feelings of nostalgia and longing for their favorite character via social media, so at DishLATINO we think this filter is an extension of our efforts to bring our customers closer to their culture and traditions, and of course, closer to their beloved Chavo del Ocho,” said Alfredo Rodríguez, Vice President of the Latino Center of Excellence at DISH Network.
The Chavo Filter sweepstakes will last six weeks, running from Monday, April 11 at 12 AM EST to Sunday, May 22 at 12 AM EST. Each week a $100 gift card will be drawn randomly, and in the sixth week, a $1,000 prize will be drawn.
Participation** requires taking a photo with DishLATINO’s filter of El Chavo and Eugenio Derbez, and sharing it as an Instagram story with the tag @dishlatino. For additional entries, participants can follow @dishlatino and tag friends in the comments of DishLATINO’s promotional posts for the filter (each tagged friend is an additional entry). Contestants may enter to win every week up to 10 times (shared filter on stories).
About DishLATINO
DishLATINO is the market leader with Spanish and English programming packages in the United States. It offers customers more than 90 news, entertainment and sports channels in Spanish combined with DISH's extensive lineup of English-language programming, with more than 200 channels. DishLATINO customers can receive the Hopper, DISH’s most powerful DVR, and take advantage of 7-days-a-week customer service in Spanish, as well as the most convenient payment solutions, including a no-contract prepaid TV option. DISH Network Corporation (NASDAQ: DISH) is a Fortune 200 company.
About Grupo Chespirito
Grupo Chespirito is a company established in Mexico City, created more than 10 years ago by Roberto Gómez Fernández, with the aim of preserving and bringing the legacy of Roberto Gómez Bolaños, Chespirito, to new generations, including his most famous characters: El Chavo del Ocho and El Chapulín Colorado. Today, Grupo Chespirito, as a representative of El Chavo and El Chapulín Colorado brands, has more than 100 business partners worldwide, mainly in Mexico, the United States, Latin America and Brazil derived from the marketing of consumer products from the intellectual property created by Chespirito. Grupo Chespirito is also responsible for the creation of new content, oversees planning and executing of marketing strategies and manages a community with more than 14 million followers on social networks.
This sweepstakes is in no way sponsored, endorsed or administered by, or associated with Instagram or Facebook. Sweepstakes only valid on Instagram.
**Open to Legal residents of the 50 United States (D.C.), 18 years or older. For Official Rules, see our link in bio. Five $100 weekly prizes and one $1,000 grand prize are up for grabs. No purchase necessary for entry. Void where prohibited.
For all press materials, pictures and spots, please go to https://latinolikeyou.vporoom.com
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